A purposeful brief
Define the objective and use campaign records to organise the work around it. Keep assumptions distinct from agreed requirements.
FIND YOUR PERSPECTIVEDifferent starting points.
Different starting points.
One considered plan.
Put your team's questions at the centre of the campaign. Structure the information that matters before taking decisions into the outside world.
01 / BRANDS
Keep the brand story connected.
A coherent campaign starts with a shared purpose. Organise the local campaign structure around the message, the audience context and the role each channel could play.
Creative in context
Organise creative references and ad groups so the intended message can be considered alongside the planned environment.
A realistic review
Agree what you would need to learn from real delivery. Workspace records alone do not demonstrate reach or effectiveness.
02 / AGENCIES
Give the brief a workable structure.
Client objectives, channel ideas and creative requirements can pull in different directions. Use local campaign records to give that complexity a consistent shape.
Campaign organisation
Separate campaign and ad-group records so the proposed work is easier to navigate and review internally.
Useful handovers
Use your planning process to clarify which details need client review and which decisions belong with external media providers.
Evidence with context
Distinguish entered planning information from third-party delivery reports. Validate source data before sharing conclusions.
03 / MEDIA OWNERS
Make the environment part of the plan.
Placement context matters as much as format. Organise local placement references and creative requirements before discussing availability with advertisers.
Placement context
Describe the intended environment and consider the relationship between content, format and audience expectations.
Creative requirements
Bring dimensions, messaging considerations and landing-page review into your own preparation process.
An explicit boundary
Placement records do not expose inventory for sale, serve advertisements or connect the workspace to an ad server.
04 / RETAIL MEDIA
Plan with the shopper in mind.
Sponsored experiences need a clear role in the shopping journey. Use the workspace to organise campaign ideas without implying a connection to a retailer or its customer data.
Shopping context
Consider search, category and product environments when defining placement references and creative needs.
Purposeful audience planning
Use audience definitions to describe an intended approach. Do not add shopper identities or sensitive personal information.
Careful interpretation
Plan how external evidence would be assessed. The workspace does not retrieve retailer sales or attribute purchases to advertising.
05 / CTV & STREAMING
Give the big screen its own thinking.
Viewing context changes the creative task. Organise video campaign plans around the screen, the format and how the message complements the broader channel mix.
Format first
Consider message length, viewing distance and asset requirements before preparing creative references.
Connected planning
Structure the intended relationship between streaming video, display and other channels in your internal plan.
No implied activation
The workspace does not book streaming inventory, deliver video ads or measure household exposure and frequency.
WHAT YOU CAN EXPECT TODAYLocal management.
Local management.
Clearly defined scope.
bemolavasolution organises advertising information within its own workspace. There are no connected media inventories or live delivery integrations. Record statuses describe local management state, not a publisher's acceptance or a running advertisement.
Real activation, data permissions and delivery measurement remain separate arrangements with the providers you choose.
Review safety & responsibilitiesStart with the work you need to organise.
Tell us about your campaign planning process and the information you need to keep in focus.
Discuss your workflow